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Bracewell’s trademark lawyers use personal insights drawn from experience working in-house to counsel clients on every aspect of U.S. and international brand protection. Chambers USA 2016 applauds our “strong clearance, prosecution and enforcement capabilities,” and clients tell Chambers USA we are particularly known for counseling on “branding and advertising issues related to product launches,” and for assisting those in the technology, media, retail, telecommunications, finance, and energy industries. We have marked experience in high-volume searching and clearance, as well as high-volume prosecution. Our lawyers also help clients develop trademark enforcement programs, which focus on the identification and elimination of trademark infringement with a minimum of expense. Our practical experience includes reviewing proposed new brands and advertising campaigns to ensure maximum protection against trademark infringement and  false advertising claims; advising clients on cutting-edge Internet issues relating to trademarks, unfair competition, false advertising and copyright infringement on the Internet; and assisting clients with designing programs to prevent counterfeiting. Our lawyers have significant experience in litigating trademark matters before the Trademark Trial and Appeal Board and federal courts across the U.S. In addition, we regularly assist clients with international infringement matters in administrative bodies and courts around the world.


Recent Notable Matters

American upscale fashion retailer   — strategic counseling on trademark and copyright enforcement issues facing the company

American-made shoe manufacturer and retailer  — worldwide trademark prosecution and enforcement, as well as trademark litigation in the US

International mobile device company — act as in-house trademark counsel handling all trademark matters from search, clearance, prosecution and counseling to enforcement and litigation in North and South America; provided counsel in support of the launch of the company’s first multi-million dollar global advertising campaign

International video game company  — act as extension of in-house teams handling special projects on trademark, branding, copyright, and first amendment issues in the video game and media arenas

Mobile device company — providing counsel on Internet domain name issues, including the continued expansion of the new gTLDs

One of the largest hedge funds in the world — assist with overall trademark protection strategy for both U.S. and international matters building brand equity around the globe

U.S.-based apparel company — trademark clearance, prosecution, maintenance, and enforcement and also assistance with brand protection strategies and management of many enforcement matters around the world

Up-scale hotel chain — assist with trademark clearance, prosecution, maintenance, and enforcement and providing strategic counseling on brand protection strategies around the world

Worldwide fitness brand — counseling on trademark clearance, prosecution, maintenance, and enforcement and assisting with brand protection strategies around the world